Cosmetics and Hair Care Market in China 2010

リサーチ内容

Chapter I: Trend Analysis on the Cosmetics Market in China

1.Market Overview
2.Cosmetics Market Size Transition in China (2004 to 2008)
　　1)Overall market
　　2)Market size by product category (2004 / 2008)
　　3)Trends by product category
3.Market Shares of Cosmetic Manufacturers in China (2008)
4.Cosmetics Market Size in China by Distribution Channel (2008)
5.Trends in China’s Cosmetics Market by Distribution Channel
　　1)Department stores
　　2)Cosmetics specialty stores
　　3)Drugstores
　　4)Mail order sales
　　5)Door-to-door sales
6.Trends of the Individual Players
　　1)European and U.S. manufacturers
　　2)Japanese manufacturers
　　3)South Korean manufacturers
　　4)Local manufacturers
7.Trends in Advertisement
8.Future Prospects of China’s Cosmetics Market
9.Cosmetics Market in China: Market Size and Forecast (2009 to 2012)
10.Development of Key Brands by Distribution Channel
11.Development of Key Brands by Market Segment

Chapter II: Consumer Survey on the Use of Cosmetics in China

・Outline of Consumer Survey
・Sample (Respondent) profiles
・Summary of research findings
・Summary of Research findings (2)

1.Worries on One’s Skin
2.Worries on One’s Hair
3.Purchase & Use of Skin-care Products
　　1)Skin care products being used
　　2)Frequency of use
　　3)Purchase unit price
　　4)Brand being used, and the reasons for using
　　5)Source of information
　　6)Place to purchase
　　7)Place one want to purchase more in the future
　　8)Brand one want to use in the future, and the reasons
4.Purchase & Use of Hair-care Products
　　1)Hair-care products being used
　　2)Frequency of use
　　3)Purchase unit price
　　4)Brand being used, and the reasons for using
　　5)Source of information
　　6)Place to purchase
　　7)Place one want to purchase more in the future
　　8)Brand one want to use in the future
5.Purchase & Use of Make-up Products
　　1)Make-up products being used
　　2)Frequency of use
　　3)Purchase unit price
　　4)Brand being used, and the reasons for using
　　5)Source of information
　　6)Place to purchase
　　7)Place one want to purchase more in the future
　　8)Brand one want to use in the future, and the reasons
6.Brand Image
　　1)Brand visibility
　　2)Status on the use of brand
　　3)Brand one want to use in the future
　　4)Attractiveness of container/package design
　　5)Attractiveness of advertisement
　　6)Attractiveness of store design
　　7)Attractiveness of WEB site design
　　8)Brand evaluation